U.S. Frozen Bakery Market to Surpass USD 16 Billion by 2031 as Convenience and Premiumisation Align
[Chicago, 7th June 2025] – According to Clearview Market Insights (CVMI), the U.S. frozen bakery market is expected to grow from USD 11.2 billion in 2024 to USD 16.7 billion by 2031, expanding at a steady CAGR of 5.9 percent. The market is supported by changing meal patterns, premium innovation, and a robust dual-channel supply structure that spans both retail and foodservice sectors.
“Frozen bakery is no longer about basic bread
loaves,” said Amanda Richfield, North America food analyst at CVMI. “American
consumers are embracing freezer-friendly croissants, protein-packed muffins,
and global specialty breads as everyday staples.”
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Market Snapshot
- 2024 Value: USD 11.2 billion
- 2031 Projection: USD 16.7 billion
- CAGR: 5.9% (2024–2031)
Key Growth Drivers
- Health and Convenience: High demand for frozen multigrain,
low-sugar, and clean-label bakery formats
- Retail Innovation: Major chains are growing their
private-label and premium in-house bakery SKUs
- Foodservice Backbone: QSRs, universities, and catering
companies scale using par-baked and freezer-to-oven lines
- Digital Integration: Online grocery drives frozen bakery
discovery among millennials and Gen Z shoppers
Top-Selling Segments
- Product Leaders: Muffins, croissants, and pizza dough
- Channels: Club
stores and online grocery outpace traditional retail in growth
- Demographic Targets: Urban families and health-conscious individuals represent key
growth clusters
Competitive Landscape Highlights (2024)
- Grupo Bimbo – 18%: Bread and muffin
leader
- General Mills – 15%: Strong dough and
pastry SKUs via Pillsbury
- Aryzta – 12%: European-influenced premium
bakery for HoReCa
- Private Labels – 32%: Value-driven
offerings in all segments
- Others – 23%: Fast-growing artisan and
dietary-focused startups
Strategic Outlook to 2031
The U.S. frozen bakery market is poised for
deeper segmentation and premium layering. Successful companies will invest in
gluten-free innovation, ethnic bakery fusion, and recyclable or compostable
packaging. E-commerce-centric marketing and flexible portion sizes will appeal
to next-generation consumers.
For more
insights, visit https://clearviewmarketinsights.com/
About Clearview Market Insights:
Clearview Market Insights is a leading market research and
consulting firm providing in-depth industry analysis and strategic
recommendations for businesses worldwide.
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369
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